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What's your
next market
move?

Business advisory and market intelligence from Toronto. I help you buy a business, sell a business, and decide with custom market reports and real deal experience.

Business Noir

How we can help

Buy, sell, or get the intelligence to decide.

Articles & insights

Writing on the Toronto economy.

Playbooks

The Deal-Maker's Playbook

A free, no-fluff guide to buying or selling a business in the GTA, valuation, deal structure, diligence, and the questions that protect your downside. Built from real Toronto deals.

No spam. Unsubscribe anytime. You'll also get the monthly market brief.

The Toronto Business Playbook 2026 cover

For brands & partners

The reach, by the numbers.

Turns boring finance and business into content people can't scroll past. Business & Finance · Toronto, Canada · @thealexkouba

10.4M
Monthly views
57M
Original views, last 6 months
219K
Average views per post
123K
Total followers

Platforms

Instagram
91Kfollowers
6.6M views / mo
TikTok
17Kfollowers
1M views / mo
Facebook
12Kfollowers
2.6M views / mo
YouTube
2.6Ksubscribers
200K reach / mo

Audience

71.3% male, concentrated 25–44, in Canada, in their prime earning years. Decision-makers who show up to learn and stick around to buy.

71.3%
Male
28.7%
Female
Top locations: Canada 87% · United States 3.5% · Australia 0.3% · UAE 0.3%
Peak engagement Mondays, 7–8 PM.
18–246.3%
25–3434.9%
35–4431.1%
45–5415.3%
55+12.4%

Deliverables

Reels, static posts, stories and multi-post bundles across Instagram, TikTok and Facebook, concept to post. Rates, usage rights, brand ambassadorships and custom packages available on request, built to fit your campaign goals.

Let's work together.

Partnerships, product placements & long-term collaborations · alex@thealexkouba.com

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